Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We were not venture-funded (in fact, at the time, I didnt even know what venture capital was). Startup 3.0: Be scrappy.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Venture Capital Funding 7. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

MAY 8, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I developed this ad-serving technology for Starting Point at ReaXions. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Advertising Web Design Venture Capital 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We had lawyers everywhere; digging through files, reviewing all of our emails and mounds of paperwork. Startup 3.0:

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40