Frank Addante

MAY 8, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 2.0: By Frank Addante [Startup 2.0] Zondigo, Inc.

Startup 40

Startup Advertising Web Design Venture Capital 40

Frank Addante

MARCH 26, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

MARCH 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

AUGUST 27, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc. But, do it.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JANUARY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 3, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. the Rubicon Project The Journey Startup 6.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

DECEMBER 5, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Keep in mind that technology can and will change later.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Google is the dominant player because they have technology.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

SEPTEMBER 6, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

OCTOBER 31, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

AUGUST 14, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc. Not the case.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

JULY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JULY 5, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JANUARY 23, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. This new company is in the Internet advertising (technology) space.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 22, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. the Rubicon Project The Journey Startup 6.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MAY 3, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. the Rubicon Project The Journey Startup 6.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

JULY 10, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

SEPTEMBER 20, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

JUNE 13, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. . ► May (5) the Rubicon Project The Journey Startup 6.0:

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Technical Review Software Review Advertising 40

Frank Addante

MAY 15, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. the Rubicon Project The Journey Startup 6.0: Zondigo, Inc. Startup 3.0:

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. . ► May (5) the Rubicon Project The Journey Startup 6.0:

Startup 40

Startup Venture Capital Email CTO Hire 40