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Pathmatics Gets $3M For Advertising Analytics Software

socalTECH

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010.

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StyleHaul Acquired By RTL Group For Up To $205M

socalTECH

StyleHaul was venture backed by Bertelsmann Digital Media Investments, Juvo Capital, RezVen Partners, WaveMaker Ventures (formerly Siemer Ventures), and Machinima''s Allen DeBevoise. StyleHaul had only raised around $17M in funding since it was founded about three years ago.

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Emotive Communications Acquired By Zad Mobile

socalTECH

Shaw Ventures and Bertelsmann Digital Media Investments (BDMI). Emotive had raised over $13.95M in funding, and had itself acquired venture-backed Sennari Entertainment, a developer of loyalty programs for the mobile market, in 2008. Emotive was venture backed by Mayfield, D.

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Interview with Gabe Gottlieb, Pathmatics

socalTECH

We spoke with Gabe to learn more about his company�which is backed by Bertelsmann and Upfront Ventures--and what it is working on. Gabe Gottlieb: We provide competitive and market intelligence for online advertising. We're funded by Upfront Ventures, Bertelsmann, and others. Tell us about your company?

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Emotive Gets $6.25M, Buys Sennari

socalTECH

Los Angeles-based Emotive Communications, which is developing ringtone-based, entertainment products for the mobile market, said today that it has scored $6.25M in a second round of venture financing. The round was led by The Mayfield Fund, and also included prior investors D. Shaw Ventures and Bertelsmann Digital Media Investments.

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CapLinked Raise $1.6m Series A Round & Appoint Adam Sroka As VP Technology

Tech Zulu Event

million in a new round of financing from Peter Thiel, FF Angel , Siemer Ventures , 500 Startups , Andrej Henkler (former Bertelsmann executive), and Alexsis de Raadt-St. Established In 2010 By PayPal’s First Head of US marketing. LA based CapLinked , a cloud-based business transaction platform yesterday raised $1.6

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Interview with Jennifer Sargent, HitFix

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Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. It came about, because we saw a gap in the market around entertainment news written for the 18-34 consumer segment. We're going after a large and fast growing market.

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