article thumbnail

Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

The firm was originally known as CarsDirect, the automotive buying site of Idealab, and was headed by Scott Painter--who is now head of both Zag Automotive and TrueCar. The firm changed its name to Internet Brands in June of 2005, and hit the markets with its IPO in November of 2007. READ MORE>>.

article thumbnail

Interview with Adam Wicks Walker, Hydra

socalTECH

We put a code into th epages on a site, which allows us to measure the results, and we build a database to track it real time, and connect the two. It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourced sales agency. It's really a high touch service.

article thumbnail

Interview with Adam Wicks Walter, Hydra

socalTECH

We put a code into th epages on a site, which allows us to measure the results, and we build a database to track it real time, and connect the two. It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourced sales agency. It's really a high touch service.