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Live Nation Buys Analytics Firm BigChampagne

socalTECH

Los Angeles-based Live Nation Entertainment said today that it has acquired a provider of media metrics and analytics, BigChampagne Media Measurement. BigChampagne provides media metrics about entertainment and online audiences. Financial details of the buy were not disclosed.

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110K Tweets Per Minute, The Walking Dead, Nintendo TVii & More | AdAge Social TV Conference Recap

Tech Zulu Event

The West Coast biannual AdAge Social TV conference took place in Beverly Hills earlier this week. They all gather different metrics. Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union.