Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
In his blog he says, “I responded that I thought it was stupid. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. When I chose a name for my blog, I spent days thinking through what I wanted to represent.
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