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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

I am super excited to announce that today is a day of lots of new things for my partners & me: A new fund, a new office and a new brand. Let’s start with the fund. We have previously raised funds in 1996 ($200 million), 2000 ($400 million) and 2008/9 ($200 million). This month we closed our 4th fund of $200 million.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

In his blog he says, “I responded that I thought it was stupid. I kind of think LA is just LA and doesn’t need some clever marketing term. If I were to think about branding our great city I don’t think I would chose the Silicon Beach moniker myself. My views are pretty well known. I hate Silicon Whatever.

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