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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. We also run annual CEO summits and topical discussions groups in marketing, technology, recruiting and the like. If you’ve been following the press about VC funds you’ll know this is no small feat.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

In his blog he says, “I responded that I thought it was stupid. I kind of think LA is just LA and doesn’t need some clever marketing term. If I were to think about branding our great city I don’t think I would chose the Silicon Beach moniker myself. My views are pretty well known. I hate Silicon Whatever.

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