socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

SoCal CTO

JANUARY 31, 2011

When I talk to the founders of one of these “eHarmony of” companies, one of the hardest problems is how to predict and test the concept in the early days – before you have scale. In fact, if you do both, it’s called a Zig-Zag strategy. A really great example of this is described by Steve Rentoid in Inventing Demand.

eHarmony 204

eHarmony Marketing Startup Zag 204

SoCal CTO

JANUARY 31, 2011

When I talk to the founders of one of these “eHarmony of” companies, one of the hardest problems is how to predict and test the concept in the early days – before you have scale. In fact, if you do both, it’s called a Zig-Zag strategy. A really great example of this is described by Steve Rentoid in Inventing Demand.

eHarmony 196

eHarmony Marketing Startup Zag 196