Both Sides of the Table

JANUARY 23, 2011

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who is thinking laterally about how to creatively get extra attention at conferences or trade-shows. In a startup this is a mistake.

Startup 349

Startup Writing Press Blogging 349

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. This is true on all of the major tech blogs. Is Funding a Worthy Announcement?

Startup 355

Startup Funding News Press 355

Both Sides of the Table

OCTOBER 26, 2014

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

FEBRUARY 20, 2012

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Both Sides of the Table

SEPTEMBER 13, 2009

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. They got us invited to the Fortune CEO conference in Paris held at Versailles. Not so much.). Goldman Sachs was an investor.

Startup 310

Startup Venture Capital Press Journal 310

Both Sides of the Table

JUNE 27, 2011

Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. I talked about that in detail on this post about how to blog as a startup. You’re reading their press releases or blog posts. Say hello to them at conferences. Read their articles.

Marketing 380

Marketing Startup Press Technical Advisors 380