Both Sides of the Table

OCTOBER 26, 2014

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JANUARY 23, 2011

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who is thinking laterally about how to creatively get extra attention at conferences or trade-shows. In a startup this is a mistake.

Startup 349

Startup Writing Press Blogging 349

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. ” Funding IS the story. Funding is news.

Startup 355

Startup Funding News Press 355

Both Sides of the Table

SEPTEMBER 13, 2009

They got us invited to the Fortune CEO conference in Paris held at Versailles. We then had a piece in Time Magazine, The Wall Street Journal, Europe, we ran front cover of Tornado Insider (the top VC magazine in Europe at the time). We headlined at the Red Herring Europe conference (they were the equivalent of TechCrunch today).

Startup 310

Startup Press Venture Capital Journal 310

Both Sides of the Table

FEBRUARY 20, 2012

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Both Sides of the Table

JUNE 27, 2011

Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. Say hello to them at conferences. Understand that for every article they write they need “an angle&# and if you can’t help shape that you’re not likely to get inches.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

JUNE 9, 2015

My Forbes co-contributor Geri Stengel concurs that something is happening in the Volunteer State, writing last month about that state’s emerging women entrepreneurs. In advance of LaunchTN’s flagship conference, 36|86 , June 8-10 in Nashville, Jason shared with me the following three ways an accelerator should add value beyond demo day.

Startup 100

Startup Class LAMP Santa Barbara 100