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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology. ” F**k.

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Why I F **g Hate Unicorns and the Culture They Breed

Both Sides of the Table

Do you know how many people I meet these days who are “packaging up money in SPVs (special purpose vehicles),” or raising syndicates or doing secondaries or advising high-net-worth individuals how to get into unicorns? For a fee, of course. ” The title is a misnomer as it isn’t THAT kind of blog post.

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

Of course the dirty one took the shower.’ But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. Some areas were easy because they were technical and the answer was knowable or estimate-able.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.” Of course a lot of this also comes down to investor trust. ” I highly recommend reading it.

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” Of course you could start your own company. Of course I’m not suggesting people shouldn’t start a company. Nobody sees you as a CEO since you’ve never been one?

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Roping in the Legal Eagles

InfoChachkie

Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure. Money Is Time. but They Make Great Guard Dogs.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! I decided that I was going to consult/advise a few companies and relax for a bit.

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