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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology. ” F**k.

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127
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Interview with Julie Novack, PartySlate

socalTECH

I'd see these wedding blogs, but I thought, there has got to be more. He and I connected, and walked through PartySlate and what we were doing, and he immediately said he wanted to invest and become an advisor to the company. I feel strongly, that if you're going to do this, you need to be technical, or have a technical co-founder.

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. Some areas were easy because they were technical and the answer was knowable or estimate-able. And I encourage entrepreneurs to triangulate as well.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.” ” I highly recommend reading it. Profitability. Valuation. You really need to subtract the final month.

Startup 383
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. I talked about that in detail on this post about how to blog as a startup. You’re reading their press releases or blog posts.

Marketing 380
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. And did I really just try to drop an SAT word into my blog post?