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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).

SEM 90
SEM Marketing Startup Search Engine Optimization 90
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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

JULY 10, 2011

And better yet, the company has a product that will turn the stream into a lake. DataSift has a product that builds a permanent database for you of just the information you want to capture. Our Twitter handle has become our identity, on par with an email address. What does that mean? Real-time information drives commerce.

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