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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. He then helps readers evaluate their results with some amusing “grades.”

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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. Blogs are a great way to engage a specific type of customer. How does that happen? There is no lack of newness.

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Are You an Entrepreneur?

InfoChachkie

Excel at classes that interested you and perform poorly in those which did not. Hubris might be an entertaining trait for an entrepreneur in a Hollywood movie. If you are unsure, ask others whom you trust to evaluate your responses, including other Uncle Saul readers. _. Partake in high-energy, extreme sports.