A Guide to Using Authority & Social Proof in Fund Raising
Both Sides of the Table
JULY 25, 2010
I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive by Robert B. The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims.
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