As Unicorns Multiply, Bootstrapped Tech Businesses Holding Steady
Xconomy
DECEMBER 7, 2018
Founded in 2013 by de Haaff and Chris Waters in the Bay Area, the company announced in July it had surpassed $40 million in annual recurring revenue from the subscribers to its software-as-a-service. Why do unicorns get all the attention? Brian de Haaff wonders this sometimes, especially as compared to his own tech business, Aha.
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