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Uber , the technology-enabled, private car service which is upturning the taxi and limousine business nationwide, has set its sights on a new market: Los Angeles. Uber's CEO, Travis Kalanick, is actually a Los Angeles native, having grown up in Northridge, saying in the blog post launching the service that he's a "3rd generation Angeleno".
From the start he saw the power of technology to augment social interaction and began forming an interactive collective which led to it’s spin off and incorporation as Syyn Labs, LLC in 2009, and gained quick notoriety for their RGM music video collaboration with OK Go. He make others see technology as magic. 10:15am: MIND.
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