InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. I talked about that in detail on this post about how to blog as a startup.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I’d link to it but it’s behind a paywall.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Sustaining short-term losses is all predicated on ability to finance the losses through venture capital or other means. But none of this matters if you run out of money.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 1, 2011

Consider Usher a hard-working early-stage VC. It’s that sort of mentorship experience that drives many of us hands-on VCs. There has been all sorts of discussions about marketing on blogs lately. But when I write a blog post I always allocate a certain amount of time to having debates in the comments section.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398