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Startup Professionals Musings
DECEMBER 14, 2013
Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Start where the customer wants you to be and work backwards.
Startup Professionals Musings
APRIL 7, 2017
Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Start where the customer wants you to be and work backwards.
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Startup Professionals Musings
NOVEMBER 3, 2012
Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Start where the customer wants you to be and work backwards.
Startup Professionals Musings
AUGUST 25, 2011
Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Start where the customer wants you to be and work backwards.
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