Innovative Services Are A Huge Boon For Startups
Startup Professionals Musings
DECEMBER 24, 2014
I saw this trend highlighted well in a recent book, “ Profiting From Services and Solutions ,” by renowned academics Zeithaml, Brown, Bitner, and Salas. Here is just a sampling to give you the idea: Software as a service (SaaS). These range from extended warranties, to home delivery and setup, to on-site technical support.
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