Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value
InfoChachkie
JANUARY 20, 2015
Amazon – While arguably better than the company’s initial name, “Cadabra.com”, “Amazon” does not convey the company’s original core competency of selling books online. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales. Expertcity was a great name for that business.
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