The Future of Advertising will be Integrated
Both Sides of the Table
APRIL 30, 2011
And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. So I’ve spent the last few years checking out companies that are trying to solve for this problem. I decided to look up one branded company in the chocolate segment to get a sense for the magnitude of spend online.
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