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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. So I’ve spent the last few years checking out companies that are trying to solve for this problem. I decided to look up one branded company in the chocolate segment to get a sense for the magnitude of spend online.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But having different funds available for different stages of one’s company is actually a really good thing. Greycroft is an early-stage VC. OTHER DEALS: 1.