Jetpack Gives a Boost to Mobile and Rich Media Advertising
Tech Zulu Event
JUNE 25, 2015
Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.
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