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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Thorsten von Eicken , Rightscale (Santa Barbara, cloud computing). Allison Beal , StyleSaint (Los Angeles, fashion). Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software).

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Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run

InfoChachkie

They often identify expeditious ways to make money in the early days of their adVentures, which allow them to reduce the amount of capital they must raise from outside investors. Cloud computing pioneer RightScale is a prime example of a company which utilized a consultative go-to-market strategy as a means of funding its initial operations.