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TrueCar Prices IPO

socalTECH

Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 TrueCar is trading on the NASDAQ Global Select Market as TRUE. truecar true buying service scott painter' million shares of its stock at $9 per share. The pricing was below the company''s earlier, estimated IPO range of $12.00

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TrueCar Files For IPO

socalTECH

Santa Monica-based TrueCar has filed for an IPO, saying Friday that it is looking to raise up to $125M on the NASDAQ Global Select Market as TRUE. TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners.

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TrueCar Gets Investment from Guthy-Renker

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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Fair.com Acquires Uber's Leasing Portfolio

socalTECH

Fair-- backed by more than $1 billion in funding from such investors as BMW i Ventures, Penske Automotive Group, Sherpa Capital, and others, operates a service which helps people gain access to a car, which they pay for using monthly payments, with no long term commitments. for drivers seeking vehicle access for 30 days or longer.

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Upfront Ventures Raised New $280 Million Fund

Both Sides of the Table

We’ve been dying to tell you all for a while that we had raised a new venture capital fund and of course given SEC filing requirements the story was somewhat already scooped by the always-in-the-know Dan Primack a few weeks ago. Will our strategy change now that we have 40% more capital? . Why do they invest in venture capital?

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Here's Who Is Funding Companies In Southern California Today

socalTECH

It's often tough to figure exactly who the venture capital funds are who are funding startups in the area. Local exits: TrueCar, Gravity, Maker Studios. Most recent investments: Zingle, Thrive Market, Fluent, Comparably. Are you a startup looking to find funding in Southern California? Upfront Partners - 11 deals.

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Interview with Jeff Zwelling, Convertro

socalTECH

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Jeff Zwelling: Convertro allows marketers to know all of the marketing that led to a conversion. Jeff Zwelling is one of those.

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