Capital Incubator Paid Search Pricing 
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop is one of the companies in LaunchpadLA, the business mentoring and incubation effort being spearheaded by GRP Partners' Mark Suster. READ MORE>>.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. If it worked in the Yellow Pages, why not on the Internet? Google was clear that they WOULD NOT go into this business.
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