article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. If you create a business and start building products and go into an incubator or raise angel/seed money and don’t think about Market Size and Market Structure I only have one question: Why? That is how great businesses are built. But you should.

Startup 150
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Don’t think about starting an incubator until you have real operating experience otherwise you don’t really have anything to offer startups.