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Ace Metrix Gets $8M For TV Ad Analytics

socalTECH

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

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Interview with Brian Garrett, Crosscut Ventures

socalTECH

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. Brian Garrett: It's analytics, it's delivery platforms, it's optimization of technology facilitating compression to delivery of video.

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More Great News for #LATech – Crosscut Ventures Raises $75 Million Fund

Both Sides of the Table

Today is a huge validation for Crosscut and continued faith that LPs that any national VC would covet are placing on the LA market and two great institutions – The James Irvine Foundation and Top Tier Capital – have underscored this by backing Crosscut. LA has grown up a lot over the past 5 years. But that was so 2008.

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