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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

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Interview with Brian Garrett, Crosscut Ventures

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The fund is just celebrated its first year in business, so we thought we'd catch up with Brian to hear more about what the firm is investing in, the challenges of raising a venture fund in this market, plus his view on the Los Angeles venture market. Let's start with an overview of the fund. What do you invest in?

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. They saw the natural connection, and we were funding in August with our product, and started marketing in March.

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More Great News for #LATech – Crosscut Ventures Raises $75 Million Fund

Both Sides of the Table

Today is a huge validation for Crosscut and continued faith that LPs that any national VC would covet are placing on the LA market and two great institutions – The James Irvine Foundation and Top Tier Capital – have underscored this by backing Crosscut. LA has grown up a lot over the past 5 years.

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