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Ace Metrix Gets $8M For TV Ad Analytics

socalTECH

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

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More Great News for #LATech – Crosscut Ventures Raises $75 Million Fund

Both Sides of the Table

Crosscut Ventures has just announced their 3rd fund and clocking in at $75 million , which will be focused heavily on Los Angeles – FTW. Brian grew up locally and after he was graduated from Stanford (engineering) and Stanford MBA he went to work at a firm called Palomar Ventures. LA has grown up a lot over the past 5 years.

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Interview with Brian Garrett, Crosscut Ventures

socalTECH

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. Brian Garrett: It's analytics, it's delivery platforms, it's optimization of technology facilitating compression to delivery of video.

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Interview with Steve Goldman, Ace Metrix

socalTECH

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?