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Ace Metrix Gets $8M For TV Ad Analytics

socalTECH

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

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More Great News for #LATech – Crosscut Ventures Raises $75 Million Fund

Both Sides of the Table

Crosscut Ventures has just announced their 3rd fund and clocking in at $75 million , which will be focused heavily on Los Angeles – FTW. This week Michael Dubin’s startup Dollar Shave Club announced a $75 million funding round at a rumored $650 million valuation. LA has grown up a lot over the past 5 years.

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Interview with Brian Garrett, Crosscut Ventures

socalTECH

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. Let's start with an overview of the fund. We closed our fund in August of 2008. What do you invest in?

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Interview with Steve Goldman, Ace Metrix

socalTECH

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. They saw the natural connection, and we were funding in August with our product, and started marketing in March.