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RotoHog Partners With Hi5

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Los Angeles-based RotoHog is in a partnership with social networking site Hi5 , Hi5 announced last night, and is using RotoHog to power a new fantasy sports game called 2010 World Futbol Challenge. Rotohog is headed by Kelly Perdew, and backed by Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.

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Venture Conference Highlights SoCal Startups

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David Sacks, one of the co-founders of PayPal, pitched Geni.com, an online site focused on both family trees and social networking. The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users.