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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

GradientX, led by Brian Baumgart and co-founded by Julie Mattern and Michael Lum, said the new funding round came from Rincon Venture Partners, GRP Partners, Crosscut Ventures, Walter Kortschak, Jim Willenborg, Clark Landry, Founder Collective, Double M Capital, Siemer Ventures and Baroda Ventures.

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Glow Digital Media Raises $1.3M, Sets Up Shop In LA

socalTECH

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M Los Angeles is home to a significant concentration of online advertising companies, among them OpenX, Rubicon Project, ValueClick, YieldMetrics, DataPop, Convertro, and GraphEffect--just to name a fraction of the companies in the area.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. Our guest was Mo Koyfman of Spark Capital. The Spark Capital website (it’s one of my favorites). Current round: $10mm in Series B by Norwest (lead), Storm Ventures and Adams Capital. Other Deals.