socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

MARCH 10, 2017

That allowed us to bring in a new investor, Level Equity, and we raised a little over $16M in capital to scale the business. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127