alliance 
Startup Professionals Musings
AUGUST 31, 2018
According to the Harvard Business Review , acquiring a new customer is anywhere from five to twenty-five times more expensive than retaining an existing one. Instant global communication now makes it easy to reach new markets without rethinking your entire product strategy. Expand your product line, staying close to the core.
Startup Professionals Musings
JUNE 5, 2012
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.
Startup Professionals Musings
MAY 4, 2011
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.
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