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Want to Start a Technology Company in LA?

Both Sides of the Table

My commute, for example, from Santa Monica to Century City is less than 15 minutes each way and I never have to take the freeway. But the reality is that for some they live far from their offices and like any big city (maybe more so) the commute can be a bear. Commuting - The freeways here are legendary for traffic.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Here’s a short list that are decidedly East of the 405 freeway (i.e.

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