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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. IA Ventures – Roger Ehrenberg was doing angel investing before he became a VC. I know that I call them often to co-invest.

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Want to Start a Technology Company in LA?

Both Sides of the Table

LA generally doesn’t have an appetite for this kind of investment at early stages. My commute, for example, from Santa Monica to Century City is less than 15 minutes each way and I never have to take the freeway. Douglas Merrill, the former CIO of Google, is building his next company in LA.

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