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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. And before that he worked years at hedge funds and more broadly in the financial services industry. So no prizes for guessing what IA Ventures stands for.

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