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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

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Here’s How to Cancel a Meeting the Right Way

Both Sides of the Table

A couple of years ago an entrepreneur had requested a meeting with me to present his business. And that’s why he stood me up! “As an entrepreneur myself I COMPLETELY understand that you wouldn’t pass up on the impromptu and opportunistic chance to meet somebody so important to your business. .

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The Right Way to Cancel a Meeting

Both Sides of the Table

A couple of years ago an entrepreneur had requested a meeting with me to present his business. And that’s why he stood me up! But as a gentleman I would have picked up the phone in advance and personally called the appointment to apologize for cancelling at the last minute – no matter whom I was meeting.

Startup 346