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Gil Elbaz On Factual's New Warchest

socalTECH

Last night, Santa Monica-based Factual (www.factual.com), the data provider and data tools firm, announced a big, $25M funding round from Andreessen Horowitz and Index Ventures. Gil Elbaz: The primary developer demographic for our products is people building web and mobile applications. Thanks for the time!

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City].

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