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SteelHouse Hires New CTO, CMO

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Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer.

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Rubicon Project: LA's Next IPO?

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Rubicon Project's Addante was formerly Chief Technology Officer and a founder of L90, and was co-founder of StrongMail systems. Raifman was most recently at LiveRail, and also founded Mediaplex; Tappin was most recently CEO at SocialVibe, and was founding CFO at Overture. READ MORE>>.

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MyShape Names New CEO, Shuffles Executives

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De Luca was most recently the company's Chief Technology Officer, and had previously served as Vice President and Chief Information Executive at Yahoo! The company also said that it has added De Luca to the board. She also has been at Interwoven. READ MORE>>.

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