Remove CIO Remove CitySearch Remove Companies Remove Writing
article thumbnail

Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Whatever you’re trying to brand – your company, your community or yourself – this is the first exercise I would recommend that you start with. This is the list I would start with.

Startup 304
article thumbnail

Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.