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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Whatever you’re trying to brand – your company, your community or yourself – this is the first exercise I would recommend that you start with. This is the list I would start with.

Startup 304
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Interview: Ian Siegel of ZipRecruiter

InfoChachkie

Messenger : Ian Siegel , Co-Founder |CEO ZipRecruiter , Former Executive Product and Technology roles at: MyLife, CitySearch, Stamps.com, Rent.com and Pictage. If there are 10 things that make a company successful, you’re only accountable for 1 – 4 of them as an executive. free weekly Infochachkie articles! Become a Founder!

MyLife 160
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Interview: Ian Siegel of ZipRecruiter

InfoChachkie

Messenger : Ian Siegel , Co-Founder |CEO ZipRecruiter , Former Executive Product and Technology roles at: MyLife, CitySearch, Stamps.com, Rent.com and Pictage. If there are 10 things that make a company successful, you’re only accountable for 1 – 4 of them as an executive. free weekly Infochachkie articles! Become a Founder!

MyLife 157
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Do you Suffer from the Urgency Addiction? It’s More Common Than you Think

Both Sides of the Table

I’m a pretty natural public speaker so I can write my presentation the day before and do just fine. Yet in LA we have hugely successful entrepreneurs who have built big companies like Overture, CitySearch, MySpace, TicketMaster.com, LowerMyBills, Commission Junction, eHarmony and on and on. I hear it all the time.

Slides 374
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Interview with Mark Suster, GRP Partners

socalTECH

The company was founded by the head of the North America investments for Carrefour, the second largest retailer in the world, the head of the retail banking practice at DLJ, the investment bank. The new fund is focused entirely on technology companies. Those companies are doing phenomenally well, and in a normal market was IPO.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he launched a company with exclusively paid search. Summary notes, as always, provide below.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

I’ve always been a big believer that just a couple of key individuals make all of the difference in a company’s success. Your highest priority right now is hiring the 1 or 2 people that are going to join your company and make a difference. Patron Companies. The ingredients are all here.