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Interview with David Loo, CEO and Founder of Perspectium

socalTECH

David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. They end up either calling or emailing, and someone literally takes that same content, and manually enters it into a trouble ticket in a system like ServiceNow.

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Want to Start a Technology Company in LA?

Both Sides of the Table

You can hire a talented head of marketing, business development, technology and sales. You need to for conferences, business development and often for sales. In content creation we definitely have assets other markets don’t have. Douglas Merrill, the former CIO of Google, is building his next company in LA.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. That sets LA & NY up nicely for a number of emerging content creation industries.