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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. But if you were going to start a venture capital fund today, you’d want to stand out. Of course if you’re already known you could put your name or location on your fund name. But consider the following: 1.

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Want to Start a Technology Company in LA?

Both Sides of the Table

We have many seasoned entrepreneurs who have built successful companies here and made a lot of money for investors and themselves. Funding is different – In Silicon Valley you have mega venture capital funds and many of them. As a result many funds are OK with big bets. For some, it’s a nightmare.

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