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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. And I think it has mostly resonated.

Startup 304
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. That’s convenience when your VC is hoping to write the next $20 million check. And of course you have Hollywood. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA.