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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I kind of think LA is just LA and doesn’t need some clever marketing term. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. North of the 101].

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

We have universities like CalTech, UCLA, USC and many more. But it’s more atypical for investors located in this market. If we extend a bit North up the coast line we have many affiliate marketing innovators including ValueClick, Commission Junction and FastClick. I’m sure others have, too.

Company 290
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We have world-class universities like Caltech, UCLA, USC and more. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. But LA is not Silicon Valley and we don’t need to aspire to be so.