CIO Marketing USC Writing 
Both Sides of the Table
APRIL 17, 2012
I kind of think LA is just LA and doesn’t need some clever marketing term. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. That’s OK with me.
Both Sides of the Table
FEBRUARY 15, 2011
We have world-class universities like Caltech, UCLA, USC and more. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. That’s convenience when your VC is hoping to write the next $20 million check.
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