Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. Think about venture capital. Those that were around 30+ years ago never had to think about branding – there were hardly any other VCs.
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